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Girlboss Rally has ended
A Noah’s Ark of Ambitious Women
The Girlboss Rally is back for a fourth time, this time bigger and better than ever before. We’ve got a full day of programming ahead for both Saturday and Sunday. Please keep in mind that there may still be a few changes. Have a question? Email us at rally@girlboss.com
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avatar for Ayelet Fishbach

Ayelet Fishbach

University of Chicago
Jeffrey B. Keller Professor of Behavioral Science and Marketing
Ayelet Fishbach studies social psychology, management and consumer behavior at the University of Chicago. She is an expert on motivation and decision making. Fishbach has authored over 100 publications. Her research is regularly featured in the media, including WSJ, CNN, Chicago Tribune, NPR and was selected to be featured in the New York Times ‘Annual Years in Ideas.’